A company that in the 2000s passed into the hands of Claudio Marenzi as a company already well known in the world of fashion, well rooted in the culture of what is the excellence of know-how also through manual work. A company with sound principles, immersed but not submerged in a world in continuous change: a world that almost voraciously meets the concept of transformation, and that Herno manages to shape and interpret by embracing a disruptive vision. With deep roots in the past and an aptitude for that upper-middle-class style that between the '50s and '60s characterized the life and dreams of the subsequent beat generation, the brand reinterprets through the concept of Herno wearability a golden age for which it acquires incredible visibility in the world of luxury clothing, as it applies new canons, until then unusual and curious.
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How Herno down jackets fit
A precise and perfect fit, so much so that it is recognized as one of the characteristics that have always accompanied
Herno down jackets , both in the winter versions and in the revised and lightened ones for spring, in the form of a cape, vest or bolero. To understand
how Herno dresses , it is important to consider that the production techniques used are often very innovative, such as the injection without a feather bag for the padding in very fine goose down, thus enhancing an outerwear even for the less rigid seasons. From the classic 200 gram down jacket we have moved on to the 80 gram down jacket, an outerwear that will perhaps make the history of a new chapter in the infinite story of the fashion system, in particular with regard to the
fit of Herno jackets that are made so simple, functional and incredibly fit. As always with the brand's catalogue, great attention is paid to details, enhancing even the sportiest models, from the fine cotton in seersucker, a fresh striped fabric of Indian origin, to the checked or canvas details in liberty print, all with such an impeccable fit that it is often proposed as double-faced outerwear.
Herno, the guide to men's and women's sizes
Measuring the fit of
Herno coats is very simple if you rely on the brand's official website: the size conversion table is based on the Italian size system, according to which the size is converted into the French, Spanish, German, English, American and finally Japanese size. The availability of women's sizes starts from 36 to 52 and in the "Vestibilità e Fit" selection section of each individual coat, it is possible to have information on the size worn by the model chosen for the catalog shooting, and on her height, so as to be able to better orient yourself on the choice of down jackets. As for men's sizes, there is no real guide, or conversion table: all sizes, always and strictly according to the Italian measurement system, are listed once you click on the chosen model, and if there are no sizes available, the corresponding size remains but cannot be selected. Even with regards to the
fit of Herno men's jackets , it is possible to understand how the item fits by selecting the "Wearability and Fit" section where the measurements of the model chosen for the catalogue shooting and the size of the outerwear worn are shown.
Herno Jackets and Down Jackets, Where to Buy Online
A streamlined corporate organization by an intuitive Claudio Marenzi, who has thus made the company more vital and dynamic, thus motivating young talents in the teams, not only creative, and focusing on the sales force trained within the company, which thus accesses a special and exclusive path. A sort of preferential channel to train the same staff who will be dedicated to the sale of Herno garments, which can be purchased in boutiques or online. To
buy Herno men's jackets online , for example, the resources are numerous, and passing through the giants of luxury online stores such as MyTheresa.com or TheClutcher.com, there are other online boutiques that are certainly interesting. One is certainly Julian Fashion, a chain of luxury stores well-known in Milano Marittima and Rimini that has rebuilt a strong digital identity, embracing the idea behind the Herno style office that focuses on collections linked to a resounding classicism combined with impeccable manufacturing to enhance the quality of Italian taste. To evaluate an
online purchase of a Herno women's down jacket , another valid alternative is the e-shop of the Cremona boutique of Vailate Pier Abbigliamento, which offers the experience of over 40 years in the store directly at your fingertips. A team of cutting-edge professionals, in fact, is ready to satisfy even the most demanding requests to please the ideal of a customer who loves elegance and refinement.