A product that has become an icon of urban street fashion, in addition to being translated into various glamorous nuances such as the birth of numerous capsule collections dedicated to this cult object, is bound to become a target for counterfeiting. A fate also reserved for the legendary UGG Australia boots: their practicality for everyday life, combined with an unmistakable design, has sealed the rise of a product with planetary success, which has attracted the ever-vigilant attention of numerous counterfeiters. Original UGGs, in fact, combine luxury details such as the exclusive use of sheepskin, recently joined by the prestige of Made in Italy manufacturing, a guarantee of truly high-level quality. How then to tell if we are facing a collection of authentic products, or if the seller we have relied on is trying to sell inferior quality products by passing them off as a major brand?
UGG Australia: how to recognize a pair of counterfeit boots
First of all, one must always keep in mind a characteristic of the UGG sales network: it is not possible to buy a pair of authentic boots outside the official website, UGG stores and corner stores, or authorized retailers, whether they are outlets or online shops. This is the first alarm bell to let us know if we are actually dealing with a pair of real or counterfeit UGGs. Never trust stalls whose products have dubious origins, or retailers whose reliability is difficult to determine due to a lack of company information. To dispel any doubt, it is possible to check the list of authorized retailers and official UGG Australia stores directly on the brand's website, where there is also a section dedicated to product authenticity. Here, in fact, original UGGs are compared with fake models, so as to understand which details to pay the most attention to.Original UGGs: don't be fooled by rock-bottom prices
Even if you like to believe you are dealing with a real bargain, you must be wary of sellers who offer UGG boots at a price that is decidedly too low. In fact, given the use of sheepskin as the primary material, and careful research both in the design phase and during the production process, it is mathematically impossible to find a pair of authentic UGGs sold for much less than 100 euros. Often, moreover, it is advisable to observe the height of the boots: it is true that original UGGs are produced exclusively in two heights (one short and one taller), but often even the counterfeit product replicates the height of the originals. Furthermore, it is not an easy parameter to analyze, especially if you do not have a pair of real UGGs to use for a comparison.Authentic UGGs: it is essential to recognize labels and logos
In models prior to the Autumn/Winter 2019 collection, UGG took action by proposing a security label that allows for the immediate recognition of an authentic product. Inside the left boot, in fact, it is possible to notice a label with a printed QR code: by scanning it with a smartphone, you are guaranteed to have purchased a certified product, as you are redirected to the brand's official website. The label also features a holographic strip that changes shade, from light to dark, when handled from right to left. Finally, the UGG logo located at the heel is one of the first indicators of the boot's authenticity. One must always be wary of logos whose characters have excessively large print, very wide labels, and especially those sewn asymmetrically. For those who have purchased a piece from a recent UGG collection, things have changed since 2019: the UGG brand has progressively renounced the use of the ® symbol on packaging and products, including the heel label. Therefore, if you are faced with a pair of UGGs with the ® registered symbol on the logo, it is important to remember that this does not necessarily mean it is a fake product: you must check if the model belongs to a previous season.UGG boots, quality and design for a truly unique product
An important parameter for establishing the authenticity of UGG boots is to feel the product you are going to buy with your own hands. The exclusive use of sheepskin, a precious material processed according to a unique method of manufacturing, leaves an unmistakable sensation. Counterfeit UGGs, in fact, often use inferior quality materials, such as fake leather patches, or leather, suede, or even cloth and synthetic fibers. To the touch, it is also possible to distinguish if foam rubber has been added between the lining and the outer leather, a trick to make the boots feel softer and mask the use of second-rate materials at first glance. In the worst cases, the inner lining may even stain the foot, or shed fur if it is synthetic, an indicator of truly poor quality workmanship. As a guarantee of high quality, UGG uses the best inverted sheepskin, which is a great indicator to certify the uniqueness of a product designed to provide maximum comfort during the winter and the coldest periods. A comfort gifted through a peculiar research into the processing of leather and precious materials, a trademark of which the company is proud. 
This is why you shouldn't give in to the impulsive purchase of offers that are too tempting, but instead choose the pair of UGG boots best suited to your style and your needs. Discover all the latest original UGG models now and start your shopping in a safe and guaranteed way!
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