Dondup, the story of a 100% made in Italy brand that made its fortune out of jeans
The Dondup brand is synonymous with jeans and denim clothing , although production encompasses a total look for men and women. The Dondup adventure has recent origins as its birth in Italy dates back to 1999 and although the jeans brand is very famous even beyond the border, the management is entirely family-run (with the exception of a 40% share held by L Capital, a private equity fund of the LVMH group) and carried forward by the capable hands of the Berloni couple, namely Manuela Mariotti , originally from Luxembourg but adopted by the Marche region, a lifelong adorer of jeans, and her husband Massimo Berloni, a veteran textile entrepreneur in the sector, known for having created the Comfort and Block '60 brands and for having collaborated with Durango. It was thanks to Manuela that the idea of giving life to an independent production of jeans, Dondup jeans to be precise, took shape once she realized the difficulty of finding models on the market with characteristics of universal wearability and comfort . (Read also: How Dondup Jeans fit for women and men ) But why Dondup? The name and philosophy are inspired by Mingyar Dondup , the Tibetan lama who preached that “All men are equal. Race, color and faith mean nothing. What has value are the intentions and actions of each person” . Through its garments Dondup wants to convey precisely this concept. Dondup Jeans and trousers, the focus of production , are not just a piece of clothing, but communicate a lifestyle that everyone can embrace and in this case “wear”, with the guarantee of having a garment of the highest quality 100% Made in Italy.
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Dondup jeans and trousers: what characterizes them and why they are so popular
As mentioned, it is thanks to Manuela Mariotti that the “magic” began and finally, after several production attempts, the first
Dondup women's jeans were born. Women still remain
at the center of the Dondup jeans collections today, although the brand has also given space to
Dondup jeans for men , as evidenced by the collections on the company's official website. Behind the production of
Dondup jeans , there has always been a careful morphological study, or of the shape of the body, to be able to design
jeans and trousers with a universal fit . The first Dondup jeans models are anatomical and with low pockets. The
Dondup Music jeans model, the first to be produced, is still the best-selling model today. The
range of Dondup jeans for women includes
skinny, bootcut, superstretch, Gaynor, Monroe jeans models , key items in the female wardrobe. Simplicity and wearability are always the main features, but the Dondup brand has also been able to demonstrate that it is open to new trends, revisiting the much-loved denim in a lux and glam key for the
new collection of women's jeans with sparkling applications and decorations, probably the most eccentric of all time. The
range of Dondup jeans for men includes
ripped, skinny or george garments. All garments suitable for all occasions and characterized by a style that is not only casual but also refined and elegant. We talked about jeans because denim is not just a trend but a real passion for this company. But we must not forget that
Dondup also produces silk trousers ,
pure linen trousers in many models that differ in fit, color and texture. In the vast
range of Dondup trousers , we go from the
Dondup slim fit models , with a fit that perfectly follows the silhouette, to the flared ones, softer, with inserts that feature coloured prints, offered in unique colours such as those obtained from the treatment of woad, an ancient medieval plant used to give a blue and purple tone. And alongside the
lines of Dondup jeans and trousers , we also find jackets, coats, sweaters, tops, t-shirts,
dresses and many other items of clothing, for a
total look for men and women that is modern, comfortable and always innovative. The culture of
men's and women's denim still
represents the heart of Dondup production, no longer just a material on which to carry out continuous stylistic research, but rather a true vocation, today with a particular eye on sustainability and respect for the environment.
Eco-sustainable Dondup jeans thanks to new manufacturing techniques
Dondup 's philosophy places product quality before mass marketing as an absolute priority, guaranteeing its customers a product of excellent workmanship, made with refined materials. Being a brand focused on a
niche production entirely Made in Italy, even with regard to packaging,
Dondup has put a lot of effort into focusing its attention on one of the most current issues of the moment: respect for the environment. For this reason, Dondup has created the
Dondup D/zero Project which involves the production of clothing obtained with
exclusive sustainable finishes and washing treatments , an unmistakable sign of a stylistic research always at the forefront but, at the same time, of its firm will to try to contribute, albeit in a small way, to the resolution of the problems of the world in which we live. In addition to this,
Dondup has also thought about the traceability of its garments in order to guarantee their authenticity, giving the possibility of tracing the production process, to certify their
100% Made in Italy originality, and to fight counterfeiting.
Where can you buy Dondup jeans?
In Lombardy the
single-brand store of the Dondup jeans brand is the one located in Via Sirtori in Milan. Born in the spring of 2012 in place of an old garage, it is an industrial space with wooden elements and raw concrete to recall its ancient origins, organized on two levels in which there is also a bar and a restaurant. On the first level is the
Dondup single-brand casual clothing store from which the space itself takes its name,
Dondup Casa Milano . It is possible to find
Dondup garments and in particular
jeans also at various authorized multi-brand stores or on
e-commerce and authorized Dondup stores online .
Mottafashionplace is a certified store and e-commerce where you can find the beloved
Dondup jeans . Come and discover all the
Dondup collections for men and women on
mottafashionplace.com or directly in our store in Lissone.
Shop Dundop Men's Clothing
Shop Dundop Women's Clothing
