The coat became an essential item of clothing, generally as far as the world of women's fashion was concerned, in the post-war period: preferably tailored, it quickly became popular among women's tailored fashion customers, as a functional object that became practically mandatory in every wardrobe. The materials were high quality and given the value of the coat, especially in times of economic crisis, the back was used: as the coat showed signs of age, it was turned over to the lining side, once this had been unstitched and reassembled the other way around, right on the worn side of the coat. It was the Seventies that significantly reduced the demand for a tailored coat, thanks to the explosion of fast fashion, or prêt-à-porter, a phenomenon widely anticipated by the creative and entrepreneurial foresight of
Achille Maramotti, a prominent figure who gave birth to theMax Mara brand . From the large oversized models to the dressing gown models, the feeling of having something enveloping and comfortable, able to protect from the harsh climate, is what has never made
Max Mara coats go out of fashion, decreeing the success of one of the latest models launched by the brand, namely the Teddy Bear Coat. Much loved by the stars, widely reproduced by numerous brands, the double-breasted coat has an oversized fit and is made of camel on a silk base with a fur effect and lapel collar, low set-in sleeves with welt pockets. It is therefore clear how fundamentally important it is to understand
how to wash Max Mara coats , so as not to ruin the precious outerwear and also prolong its durability.
How to wash a Max Mara coat: advice from the official website
Before
buying a Max Mara coat , since it is an important and long-lasting purchase, it is definitely always a good idea to analyze the labels of the coat, and in particular the materials of composition of the coat, chosen among the best quality proposals. The materials that ensure a longer durability of the coat are cashmere wool, alpaca and camel, together with some similar products such as camel beaver and alpaca bear. Furthermore, it is a safe choice to guarantee 100% wool in all its many variations, even when it is a mixed fiber wool - cashmere, wool and silk, and also wool and alpaca. Of course, it would be advisable to understand in advance how to maintain all its value of an outerwear, and from the
official website Max Mara certainly gives a hand in understanding the composition of the coat, all the materials used and the best method to clean,
wash and preserve the garment . First of all, it is important to keep in mind an important tip:
using a clothes brush, it is possible to keep the coat in excellent condition for its daily use, and it is therefore advisable to brush it from time to time, precisely to remove those deposits of dust and smog that can ruin such a precious fabric. In the absence of other indications, you can keep the general rule of brushing the wool fabric from top to bottom, delicately, trying not to ruin with too vigorous gestures some particular processes, as could happen for example with bouclé wool.
Teddy Bear Icon Coat: The New Obsession of the Stars
Flaunted by many celebs during the last autumn winter season, entire editorials were dedicated to it and it was photographed while it was candidly shown off by the most prominent influencers. It is the
Teddy Bear coat, the Max Mara coat with cocoon volumes and oversized fit , which was immediately loved by the vast majority of the fashion world declined to women. Made of ultra-soft alpaca with a fur effect on a silk base, it is a knitted fabric made of 88% camel and 12% silk. A coat like this therefore
should not be washed with water, and the use of bleach is forbidden ; ironing is not even recommended, but it is better to prefer a delicate dry cleaning with perchloroethylene, carried out in dry cleaning centers specialized in the treatment of fine garments.
101801 Icon coat Max Mara, the most requested coat
Since designer Anne Marie Beretta created the silhouette in 1981, it has remained one of the brand's most sought-after icons:
the 101801 Max Mara icon coat , with its kimono sleeves, impeccable lines and a very fine wool fabric, remains one of the most loved coats of all time, both by celebrities and loyal customers. Made of 90% virgin wool and 10% cashmere,
it must not be washed with water and bleach must not be used on any stains or marks of various kinds. In fact, we recommend delicate dry cleaning with perchloroethylene, for which you can contact a highly specialized dry cleaning center, which can also deliver the coat ironed with a warm iron.
Max Mara Manuela, the haute couture coat
For those who love
the hyper feminine charm of the wool dressing gown coat , Max Mara Manuela is a must: a sinuous and magnetic line, able to communicate lightness and at the same time determination, makes high tailoring details its authentic value. Made of pure camel with a wide lapel collar, it has a dressing gown closure with a matching belt, and even in this case
it is absolutely not recommended to wet the coat with water , or to bleach. Even in this case, delicate dry cleaning with perchloroethylene is essential, so the best advice is to contact a dry cleaning center highly specialized in the treatment of fine garments.
Washing Max Mara Coats: From DIY to Specialized Laundries
For all those who, having purchased a Max Mara coat, love DIY maintenance of the outerwear, the advice is always to carefully read the label of the
outerwear , which contains the washing instructions. It is thus easier to understand whether the coat can be washed by hand or in the washing machine, and in this case, which program to select for optimal washing. Often, when washing in the washing machine is allowed, it is the latter that indicates the type of program optimal for the type of fabric in question, presenting a program calibrated for sensitivity and number of revolutions to a precious and particularly delicate outerwear. In particular,
for Max Mara coats in cashmere wool that can be washed with water, the latest generation washing machines have a specific program for wool, which allows the coat to be washed exactly as if it were washed by hand. This is a very important precaution, as in the presence of fine fabrics, maximum attention must be paid to the washing temperature, the detergent that is intended to be used, and also to the drying of the outerwear. If you choose
to machine wash , before starting it, it is still advisable to place the coat in a laundry net after turning it over on the lining side, to avoid unsightly creases, or worse, that it could get caught on buttons or other details in the drum. If, however,
it is possible to wash the coat by hand , and you choose this option, you must keep in mind that the water temperature must never exceed 30 °C, and that the detergent to be used must be highly specific, for fine wools and cashmere, so that the neutral PH allows the fibers not to felt or get ruined by increasing in volume. A nice challenge could also be to self-produce our own detergent for the wool coat: certainly safer for our health and that of our family, the natural composition ingredients are gentler on the fibers and do not leave unpleasant chemical residues on our coats. Washing a wool coat by hand means being able to leave it the necessary time to soak in a large and suitable container, such as a bathtub, and considerable energy, especially for the numerous rinses in cold water that this type of fabric requires. After rinsing the coat well and for a long time
, it is advisable to proceed with drying as indicated on the label , but if there are no instructions, it is always necessary to remember not to wring wool fabrics hard, nor to leave them to dry in direct sunlight, thus risking ruining the shape and color of the coat beyond the possibility of restoring it.
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