All
Stone Island stores reflect the brand's philosophy and are therefore designed and cared for in every minimal aspect of design, as well as being "containers" of clothing.
The store concept was created by Marc Buhre, industrial designer and founder of the architecture studio Zeichenweg TM.
There is no specific strategy behind the opening of a new store, but rather an intuition or, better said, an opportunity, using the words of the owner represented by Dr. Carlo Rivetti.
Why buy a Stone Island item
As is well known, the Stone Island brand is one of the major exponents of men's sportswear, synonymous with refinement, elegance, but above all innovation.
The famous compass rose chosen as the company logo sums up the concept of
research into ever-new materials and textures to create
garments produced with fabrics not normally used in the clothing sector , but rather coming from sectors such as the navy and military, which are very distant from the latter.
We are talking for example about highly reflective or heat-sensitive fabrics, or even ultra-light nylon fabrics mixed with a stainless steel film, non-woven fabrics, Kevlar® and polyester felts, to name just a few examples (
Stone Island philosophy ), passing through the
Stone Island production of outerwear , knitwear , sweatshirts, overshirts and so on, all made with extremely high-performance technical materials, with a flagship which is the
Shadow Project collection , the result of the most “extreme” research into materials, washes and garment production.
Over the years, technological innovation in textiles has dominated, but it is certainly the dyeing of a polyester garment (using a tarpaulin from a military truck) that has represented and continues to represent the great technological leap, allowing the brand to become what it is today.
In addition to being a tremendous leap forward in textile technology, this innovative technique paved the way for research, which in turn led to dyeing on man-made fibers, and not just on natural fibers.
In short, the value of a Stone Island garment is quickly explained.
For us Italians it is also a source of pride, given that in the clothing market panorama, it is one of the few that still maintains
100% Made in Italy production.
The fabrics and treatments developed by the iconic brand
make each single Stone Island creation a precious purchase for every man's wardrobe, to be worn even every day.
Yes, because
buying a Stone Island item means getting your hands on a unique product, characterised by cutting-edge textile research, but it also means easy wearability and extreme comfort.
In the Stone Island stores you can find outerwear, therefore jackets and coats of different types, knitwear products,
sweatshirts , polo shirts up to T-shirts and a wide range of accessories. All
strictly authentic Stone Island products .
From Ravarino in the province of Modena, the Stone Island brand has come a long way and has managed to establish itself not only in Italy, where it has launched many
single-brand stores in various Italian cities , but is now also highly appreciated throughout the world.
In
single-brand stores or stores authorized to sell the Stone Island brand, the so-called multi-brand stores, all products are guaranteed by the company through certified badges and labels.
But even for online purchases, where it is not possible to immediately verify the manufacturing, the company has developed a system of certification and verification of the authenticity of the garments called
Certilogo system , so as to
protect its consumers whatever the choice of purchase, in store or online.
For further information, we refer you to an article on our blog that explains the distinctive features of Stone Island garments and how to learn to defend yourself from scams.
Read How to recognize an original Stone Island garment
Stone Island monobrand stores in Italy and around the world
These are not just any stores, but actual boutiques. On the other hand, this should not be surprising given the quality of Stone Island clothing which, although suitable for everyday life, are extremely precious items.
Stone Island clothing and accessories can be purchased at both
single-brand and multi-brand stores, or on
authorized websites.
The ever-growing brand has
23 direct sales points, including
8 points of sale in Italy in the cities of Milan, Rome, Florence, Venice, Verona, Turin, Forte dei Marmi, Riccione,
9 points of sale in Europe in the cities of Munich, Hamburg, Keitum, Paris, Cannes, London, Stockholm, Amsterdam, Antwerp and, finally,
7 points of sale in the world , specifically in NY, Los Angeles, Toronto, Seoul, Daegu, Tokyo, Hong Kong.
The largest revenues come from the
multi-brand Stone Island stores , although the company can boast
excellent sales for each of its outlets .
It is a good idea to refer to the official website Stoneisland.com to see where the single-brand store or stores in your city are located (
Stone Island store locator ) or you can use the
Store Locator function available on the website.
E-commerce sites authorized to sell Stone Island garments
Authorized e-commerce sites deserve a separate mention. As is well known, the counterfeit market represents a constantly growing trend.
For this reason, in addition to providing its consumers with all the tips and tools to
protect themselves from possible purchases of items that do not conform to the originals , the company always recommends
only turning to authorized
e-commerce sites . Rather, if you have any doubts, take the time to write to the Stone Island company address
stoneisland@spwco.it to ask for confirmation that the online store you are relying on is among those known and legally authorized to sell by the Stone Island brand.
The
official website of the Stone Island company obviously remains the point of reference for all lovers of the brand.
There are many
authorized Stone Island online retailers , but among the official ones in Lombardy, particularly in the province of Monza and Brianza,
MottaFashionPlace stands out as one of the best known and most appreciated.
Come visit us in store in Lissone or browse through the
Stone Island collections on the
men's and women's clothing e-commerce site Mottafashionplace.com. You will find the models from the latest collections, all authentic and certified Stone Island.
Shop Stone Island Clothing