Frankie Morello, the defect as an artistic detail

Frankie Morello was founded in 1999 by designers Maurizio Modica and Pierfrancesco Gigliotti , the first with a past as a choreographer, set designer and costume designer, but also a designer at Alessi. The second, graduated from the Polytechnic of Milan with a thesis entitled " Dress as architecture of the body ", boasts experiences in Stockholm, New York and Tokyo. Initially oriented towards sportswear (exclusively for men), Morello then expanded production to men's and women's Prêt-à-porter. Subsequently, a line of swimwear and one for children were also launched; the first flagship store was inaugurated in 2009 in Milan. The brand immediately attracted the attention of prestigious international magazines and important buyers, but has maintained a strong identity and personality to this day, demonstrating the maturation and evolution of the designers. The brand's philosophy takes into consideration a defect , that defect perceived as an artistic detail, the imperfection that can be worn, structured and destructured. Order is born from disorder , the disturbance arises from a mixture of fabrics, themes, colors and settings. It is a refined balance of opposites, in which small details become characteristic elements of a dress. Frankie Morello is chosen by top boutiques, appears in prestigious publications and is a favourite brand of many celebrities , to name a few: Kylie Minogue, Lady Gaga , Rhianna, Arisa, Nesli, Emma Marrone and Nicki Minaj. The two stylists' answers to STYLE.IT 's questions. Never without? Maurizio: Shirt. Pierfrancesco: iPod. Never with? Maurizio: Vest. Pierfrancesco: Umbrella. A dream? Maurizio: Finish my book and make a film about it. Pierfrancesco: Living by the sea. A need? Maurizio: Love. Pierfrancesco: Create. The best thing to do alone? Maurizio: Walking in the greenery. Pierfrancesco: Meditate. The best thing to do as a couple? Maurizio: Travelling. Pierfrancesco: Travelling. Trending? Maurizio: The ethnic one. Pierfrancesco: The classic revival. Counter trend? Maurizio: The minimal. Pierfrancesco: The suprminimal. Wonder in front of... Maurizio: Nature and animals. Pierfrancesco: The archaeological sites in Cambodia. Horror in front of... Maurizio: Ignorance. Pierfrancesco: Television. A virtue that you recognize in yourself? Maurizio: Humility. Pierfrancesco: Patience. A bad habit you can't (or don't want to) kick? Maurizio: Romanticism. Pierfrancesco: The diet. Bread and... Maurizio: Mortadella. Pierfrancesco: Salami. Water, wine or... Maurizio: Orange juice. Pierfrancesco: Coca Cola light. Last thought of the evening? Maurizio: Chocolate! Pierfrancesco: Mom, I have to get up tomorrow...! The first thought of the morning? Maurizio: Eating. Pierfrancesco: I'm already late! A film to watch and rewatch? Maurice: Antichrist, by Lars Von Trier. Pierfrancesco: Relatives Serpents, by Mario Monicelli. A book to read and reread? Maurizio: Love lasts three years, by Beigbeder Frédéric. Pierfrancesco: In Search of Lost Time, by Marcel Proust. Monday morning? Maurizio: Gym. Pierfrancesco: How horrible! Saturday night? Maurizio: Clubbing. Pierfrancesco: Relax. One evening at dinner with... Maurizio: James Franco and Amanda Lepore. Pierfrancesco: Julianne Moore. A life on a desert island with... Maurizio: My dogs. Pierfrancesco: My dogs. White shirt: to match with... Maurizio: Denim. Pierfrancesco: Everything. Little Black Dress: To Match With... Maurizio: White shirt. Pierfrancesco: High heels.