HOGAN Women's Winter 2014 Presentation: We were there

On day 5 of this Milan Fashion Week we were invited to the Hogan Womenswear Fall/Winter 2014 presentation, which was held in a beautiful space in via Sciesa 3, Milan. A day with blue skies, mild temperatures and a spring-like feel welcomed us from the morning, allowing the world of fashionistas to show off new outfits with bright colors and lighter fabrics. The atmosphere was wonderful both inside and outside the event, full of photographers , press officers, bloggers and fashion celebrities such as Franca Sozzani , Anna dello Russo and Chiara Ferragni. Inside, the space was scenographically set up as a sort of backstage , with a huge screen showing live photos and videos of the event, and a horseshoe-shaped stage with models on the sides and a central photo set . The public was able to admire every single outfit up close and watch the campaign shots. Hogan changes style a bit, evolves and proposes a romantic and modern woman, dressed in chiffon dresses , floral patterns, majestic furs , leather jackets, wedge sneakers and colorful trunks. The extra touch is given by the unique and colorful prints of the artist, illustrator and designer Julie Verhoeven , which decorate every type of element, from shoes to bags, from suits to dresses. Simon Holloway , as was already noticeable at the Menswear Fall/Winter 2014 presentation last January, shakes up the rigors and classicism of the Hogan world, proposing a look to the future with references to sportswear. Our video and photos from the event... Photos: Erica Chiesi