Timberland Boots: The Iconic Yellow Boot

The Timberland story began in 1952, when Nathan Swartz founded the Abington Shoe Company in South Boston, and a few years later moved to New Hampshire. Timberland introduced the first Yellow Boot in 1973 , a boot made of fine full-grain nubuck leather and thick, grooved rubber soles . Designed for New England workers, the yellow boot soon began to be sold in major stores such as Bloomingdales and Saks Fifth Avenue, immediately acquiring a trendy connotation, quickly becoming an iconic and representative item , both in America and in the rest of the world. In Italy its popularity grew thanks to the paninari , a youth subculture of the early 80s, whose members met at the "Al Panino" bar in Via Agnello in Milan. The Yellow Boot represented a basic element of their fashionable style, always in search of a Made in USA look.

But what are its distinctive features ? The honey-colored grooved soles are quality, handmade and designed to match the yellow leather of the boot. Thanks to the injection molding, the soles are welded to the upper part of the boot ensuring perfect waterproofing. The exclusive anti-fatigue technology incorporated into the midsole provides exceptional comfort, absorbing shock and ensuring energy return. A nappa lining surrounds the foot for a more comfortable fit. Four levels of nylon stitching are used to resist rotting and tension. The double-foam padded collar covered in specially treated leather comfortably hugs the ankle. Finally, the tree symbol embossed into the leather: Timberland was one of the first companies of its kind to brand a product like this so prominently. Timberland boots are now being worn by celebrities all over the world: pictured are singer Rihanna , model Cara Delevingne and actor Tom Cruise. So, do you like Yellow Boots ? Come and try them on!