It was 1978 when Claudio Orciani, at just 23 years old, began the creative journey that would lead him to develop the brand that still today intertwines expert craftsmanship with creativity driven by passion, inextricably linked in the conception, design and creation of each product. Creative at heart with a hint of rock rebellion, as a boy he was desperately looking for a different belt, with a youthful line that could suit his elegant and whimsical personality. The search had not yielded the desired results, for this reason Claudio Orciani decided to make one himself with a scrap of leather procured from a shoemaker. The belt was noticed by a friend of Claudio's who at the time owned a boutique dedicated to high fashion, and it was love at first sight: it was she who encouraged Orciani to create new accessories, a moment imprinted in the memory of the creative who still remembers the precise moment in which it all began. A strong rock inspiration and a sense of ancient and at the same time profoundly revolutionary beauty are the ingredients thanks to which it was possible to proceed in the creation of bags and accessories that have become objects of worship and desire, from the Fan model tote bag to the much-loved Sveva Orciani bag , a refined and classy accessory that with a youthful attitude has conquered the most glamorous wardrobes.
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Sveva Orciani Bag, the Features of the Best-Selling It-Bag
“The same quality as a designer label, spending much less”: this is the awareness given by Claudio Orciani to his customers, a radical change in the way of enjoying high-end shopping, thus also favoring smaller brands and therefore opening a window of expansion also on the Italian market. What is most surprising about small leather goods and bags like
Orciani Sveva media is the price: foreign customers are struck by the fact that they do not have to spend triple zero figures, expecting a decidedly higher price, which would be in line with the quality standards of the product. A guarantee that is revealed by the words of Claudio Orciani, convinced that common sense is to expect a very high price, otherwise one is led to think that the product is not of quality. A denial that comes from a deep knowledge of the sector, as a collaborator and producer for highly rated brands, he often confides that he has encountered, in the catalog of numerous fashion houses, the same quality of Orciani bags and accessories and these latter sometimes presented even superior quality characteristics. A model that has firmly anchored itself in the ranking of the best-selling bags in Italy, since 2016 and for over a year, also recording the sad record of the most counterfeited bags, which certainly represents a significant success index. A triumph also decreed by a solid commercial structure, managed by Claudia Orciani: from the selection of Italian wholesale customers, to the relationships with American department stores, in addition to the opening of the first Italian single-brand store in Via della Spiga, in Milan.
Sveva Orciani bag, the brand's chameleonic flagship model
What has characterized the Sveva Orciani model since its launch has been its ability to transform itself, adapting to imaginative incursions and mixes that have made the bag suitable for all the creative interpretations of Claudio Orciani and his daughter Federica, head of the style office. Colors, materials, workmanship, up to the charms of the Sveva soft collection:
a bag that never loses sight of the female figure, whose medium version was presented only recently . One of the most surprising and beloved details is precisely that of being able to put your hand in the bag, without having to open it: a unique trick of its kind, possible thanks to a practical cut above the flap. In this way, you can easily solve the need to quickly take organizer objects, such as smartphones, diaries or even house or car keys without laborious opening and closing. A bag characterized by a lively research among the latest trends and artisan traditions, a valid study of materials, new work experimentation, and the creative manipulation of leathers. Only in this way was it possible to achieve the objective of discovering how to use the material to exploit all its physical potential, also enhancing its aesthetic characteristics to enhance its refinement and uniqueness.
Orciani Sveva medium, the right compromise even with a shoulder strap
The Sveva Orciani shoulder bag model was born thanks to the concept of artisanal innovation that has always been dear to the brand's creative and production laboratories , as it is the synthesis that allows the full expression of the desire to explore the infinite possibilities of the material, sometimes taken to the extreme limit of its versatility, seeking a combination of stylistic research and physical potential. This manual ability is today a distinctive feature of the brand, a peculiarity that Orciani has been able to build over time thanks also to the risk of new processes, an experimentation at the limit of artisanal possibilities that have had a great success. This has been possible thanks to a long experience and a watchful creative sensitivity, which has been able to enhance the importance of artisanal workmanship placed at the center of constant innovative research, which defines the product identity through precise guidelines, always at the center of the breath of fashion. Two apparently antithetical poles, which however act as a stage for the display of the finished product that takes into account not only the trends currently in vogue, but also a precise and elaborate technical-artisanal production process.
How does the shoulder strap of the Orciani Sveva medium shoulder bag work?
The
Orciani Sveva shoulder bag , in the best-selling medium version, is a decidedly versatile it-bag, as it can be carried by arm, by hand or
even cross-body, the latter coinciding with the innovative hand-held handle . In fact, the length of the shoulder strap is adjustable; all you have to do is “disassemble” the handle of the bag, deconstructing its hand-held function. By opening the hand-held handle, consisting of a double adjustable leather strap, it extends into a practical and functional shoulder strap. The bag's proposal is completed by two large courtesy pockets and a zip pocket, tone-on-tone lining with respect to the palette of the leather in question, and automatic press stud closure. An incredibly high-quality leather, dyed with extreme care, and a golden writing that with discreet elegance identifies the original product on the closing flap of the bag, printed in fine but tangible to the touch characters, as they are in heat-sealed metal letters. For Sveva Orciani models, vegetable tanning is usually preferred, a measure that follows the guidelines on eco-sustainability and attention to environmental issues already embraced by the company's brand values, collections that also reflect the extreme attention to craftsmanship, always 100% made in Italy.
Some Sveva Orciani limited edition models are equipped with an additional shoulder strap with precious jewel details , in order to make the bag even more peculiar and valuable.
Sveva Orciani mini shoulder bag: small, functional but not adjustable
An important detail for the
Orciani bag collection range is definitely the shoulder strap of the mini model : a model dedicated to those who don't particularly like
bulky bags , the innate elegance of the Sveva model becomes micro in the proposal of a small model accessory, but with all the features and quality of its "big sisters". Between rigor and playfulness, the precision of the leather cut and the stitching of the model make the small Sveva leather bag a little jewel to keep in your wardrobe for moments dedicated to relaxation and free time, while maintaining impeccable elegance. For those who are passionate about
handbags , the geometry of the Sveva small model is ideal for adapting to the hand grip, marrying the functionality and practicality of a handbag with the latest trends. It certainly has a shoulder strap, but
unlike the Sveva Orciani medium model, the latter is often not adjustable , so even if it is possible to carry it on the shoulder with practicality, it is not as versatile as the brand's more capacious bags. Despite this detail,
Orciani bags are always a guarantee of quality and style, thanks to elaborate finishes and impeccable stitching, presenting a simplicity in design that not only satisfies but manages to create a combination of functionality and elegance with few equals on the current catwalks.
