“ Here we GUM ” is the motto of a young company, which aims at evolution without bland compromises between what is right and what is tradition, when the best becomes a push to continuous research beyond tradition, which represents something known, and materializes the possible, which becomes temptation. A conscious subversion towards a new dimension of the future idealized by Gianni Chiarini, who founded a company in continuous expansion, defined by colleagues as a “volcano of ideas”, in a company that despite not having family ties has been structured according to the climate of the family business. GUM Gianni Chiarini bags are a unique product of inspiration, which can represent the most disparate sensations and objects, be they a design object, a car, or a work of art. A peculiar, uninterrupted research, which represents the game of continuous evolutionism represented by the GUM collections, which contain within themselves the thirst for new discoveries driven by the curiosity to delve deeper into the manifest world. Thus a new GUM model was born, the result of the deep knowledge of leather by Gianni Chiarini, son of an artisan's art as his father, in Florence, owned a business of buying and reselling leather, in the heart of that most important tanning district also according to world parameters. A turning point that came in 2000, when he began his path in the leather goods market, with the creation of a line of bags entirely conceived, designed and planned by him , also recognizable by the brand that bears his name.
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Where to buy GUM bags: from outlets to the official website
Making quality products at an affordable price without having to give up craftsmanship and the high quality of the finest leathers: the price ranges of GUM bags range from 150 to 300 euros, with bargain prices if you happen to find the
GUM bags sales . Made in Florence as the designer himself likes to define them, GUM bags boast a production process that takes place entirely in Florence, an ideal location to express the refinement of minimal lines, attention to detail and high quality of raw materials.
Gum bags official website, from sales to new collections
In addition to an entire section dedicated to
GUM bags on sale from the last season, on the official website you can find all the women's models produced by the brand. The classic handbags are divided by size, from small models, through the large catalog of medium models and finally the large models, while an entire section is dedicated to
GUM shoulder bags . Numerous models of versatile and shoulder bags, embellished with charms, chain straps or scarves, while some more aggressive models feature profiles in Satin Stud, contrasting studs and zip pullers with engraved metal logo. An unmissable opportunity to go and browse the virtual showcase of
GUM bags shop online , the official e-commerce dedicated to all the latest proposals of the brand.
GUM outlet bags, the best stores of the Gianni Chiarini brand
The classic multi-brand stores in the province are the best places to find and touch the collections designed by Chiarini: from
Paleari, a historic Lombard clothing boutique in Seveso in the province of Monza and Brianza, in central and southern Italy, there is no shortage of proposals. The Brianza boutique founded in the 1940s offers a sober, refined and avant-garde style for men and women, where the classic is expertly mixed with more contemporary concepts, to satisfy a wide range of preferences. A profoundly renewed style, just like
Newton, a multi-brand outlet in Ferrara , in Emilia Romagna, where the recently opened space tells the story of the novelty of a project where essential lines, aesthetic rigor and taste close to Northern European aesthetics find their full expression. The fulcrum of a passion for art and photography, women's fashion is at the center of a research that is sublimated in the creation of a dynamic total look, attentive to the most hidden details. A brand that never fails to make its appearance even in the far north-east: from Silvio Rustia in Trieste, a historic company of the Belle Époque founded in 1911 as a retailer of fine fabrics and high fashion, in the suggestive setting delimited by Piazza della Borsa and Ponte Rosso, the location of the boutique is a pearl of history, a building that first welcomed the Irish writer James Joyce and then the poet Umberto Saba. Today a high-level multibrand, it is a boutique where you can find established and emerging brands, a continuous evolution evident in a catalog that favors not only clothing collections, but also accessories and footwear where you can also find GUM proposals.
GUM Bags, the most loved collections
The brand is the materialization of an idea born in 2014 during the Salone del Mobile in Milan: it is there that Gianni Chiarini sees a slip-on model printed in saffiano, a piece from which he takes inspiration for the PVC print on rubber. Not just colored PVC: the GUM collections are born from a careful study based on material trends, which gives life to numerous patterns, with the possibility of enriching the collections also with different materials, such as the metal of elegant and satin studs. “Beautiful and useful” is Gianni Chiarini's motto and soon the black GUM bag becomes one of the
most loved pieces of the collection , ideally identified with the Fourty model. A black handbag slightly larger than a trunk, Fourty is made of black vinyl, with a Matt Capital pattern and side press studs that allow you to adjust the size of the bag. The practical PVC handles guarantee a long-lasting performance, and the GUM logo applied on the side embellishes the model, which takes on
slimmer lines and elegant and whimsical fantasy details in the GUM shoulder bag models . Often registered in the catalog as clutches, the small Numbers model shoulder bags are a real jewel within everyone's reach, made by Italian manufacturing in opaque vinyl, and embellished by the New Heart Chain, a jewel chain with golden and logoed hearts. Reinventing rubber, a functional material made chic in the workmanship that synthesizes Italian taste together with a refined design, Gianni Chiarini and his team have managed to permeate a waterproof material with style: once convention has faded, all the potential of GUM has sprouted.
