The choices made before the final production are the real details that determine the authentic value of an outerwear item like the Herno coat . A brand that is clear, from the first creative moment of a new collection, about the concept of quality of its clothes, which passes through a constant search for raw materials that are functional to expressing a contemporary and cutting-edge vision. An attitude that does not spare itself when it comes to innovation in the production process, which combines classic manufacturing by enhancing artisanal detail without becoming a suffocating assembly line as an end in itself, respecting the art of tailoring. A team, that of Herno, within which beats the heart of a group that mixes the experience of a structured professional with the freshness of a young and enterprising resource, creating cohesion from the members of the style office to the salespeople. The iron quality control defines everything that Herno has to bring to its customers, summarized in the luxury of the Herno down jackets new collections .
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Herno down jackets, a story that begins in 1948
In the permanent creative workshop of Herno, the goal of Claudio Marenzi, the current president and CEO of the brand, was to introduce a detail, small in size but revolutionary in its performance. Marenzi, together with his professionals, manages to transfer to the urban fabric the textile fibers that until then had been destined for the production of active sports clothing. All mixed with precious fabrics and fine materials, subverting what until the 2000s was the concept of luxury coat, with the result that the turnover takes off and exports are pushed up to 70% on the foreign market.
Herno down jackets return to being the heart of style, and the production chain is enriched with a new technology completely modernized thanks to the innovations implemented through transformations of the machinery. A dream that unfolds through the desire to be able to produce garments that are unattainable and irreproducible by any competitor that has entered the world of luxury and ready-to-wear, which leverages constant investment in the production process and makes Herno an undisputed leader with countless style secrets.
Herno online stores, the virtual luxury shopping experience
The question therefore arises spontaneously: what are the best
Herno online stores ? If you want to begin to understand what the creative vision of the brand is, the first step is certainly to visit the official Herno website. Welcomed by a video that presents the latest collection news, you can browse through the latest news of the
Herno must-haves for men among the best-selling pieces of the Monogram collection. The must-haves of the Herno women's collections instead present the best-selling pieces of the Monogram collection and the irresistible Foulard dresses and coats, embellished with the inevitable detail of the silk scarf, sometimes belt, sometimes neck warmer. The catalog is a succession of coats, dresses and down jackets of the latest collection trend, including parkas, bomber jackets and quilted sporty capes that redefine the concept of sporty luxury coat.
MyTheresa.com, the Herno men's online shop
With a good selection of men's outerwear, MyTheresa.com offers luxury fashion items with over 200 leading brands in the international high fashion scene. Record delivery times and a 24/7 shopping experience have made the e-shop, from a small online shop, quickly become one of the reference sites for purchasing high-quality garments, with a unique style and unmistakable know-how. This is why the carefully selected
Herno men's collection features several interesting pieces, such as down vests and down jackets, cashmere overcoats, duffle coats and safari jackets in addition to the inevitable bomber jackets.
Farfetch.com, the Herno online shop for women
A love of fashion is the backdrop to an emancipated individuality, in a digital universe where customers, CEOs and creatives can meet to create a truly unique shopping experience. In this fervent imaginative context, the
Herno women's collections find full expression. Reversible jackets, zip-up down jackets, trench coats or quilted down jackets, and many other choices that will make the search for the ideal jacket a pleasant journey through must-haves and second-hand pieces. A treat for environmentalist customers: your purchase will be delivered in line with an exclusive agreement forming part of the “Carbon Conscious Delivery” project that is committed to reducing CO2 emissions with regards to deliveries and returns.
MottaFashionPlace.com, the Herno online outlet
A reference point for a niche that loves luxury and elegance for both men's and women's collections, MottaFashionPlace.com is also
a Herno online outlet , where you can check the latest offers and
sales on Herno down jackets in the dedicated section, saving from 25% to 50% on the list price, a considerable amount for a high-end brand.
Herno Stores in Milan, where to find your LIBRARY
The Herno space in Milan is a privileged location in the fashion district: a coveted single-brand store in Via Montenapoleone 3, the brand wanted an avant-garde space with glass and steel furnishings, a showroom lounge in fine parquet and retro-style armchairs, to always tap into that vintage gentleman allure in the imagination of the elegant, ambitious businessman of times gone by. Anyone who enters a Herno space knows it, and the
Herno stores in Milan are no exception: you are welcomed by a bookcase, which symbolically holds the company's history, with the possibility of sitting comfortably in an armchair or sofa, in front of a welcoming fireplace. A 100% Italian history and a strong and defined ethic, which between screen vision and contemporary installations, is accessible on the screens through videos that represent the history, and faces that give meaning to today. This is the LIBRARY project of the Herno stores: Let Imagination Break Rules And Reveal Yourself.
Shop Herno Men's Outerwear
Shop Herno women's outerwear
