The story of Fay begins with the ingenious and creative minds that still characterize the soul of TOD'S Group, Diego and Andrea Della Valle, inspired in the early 80s by the work clothes of firefighters encountered in Maine, United States. The potential of outerwear was immediately clear to the entrepreneurial eyes of the two innovators, so the project quickly took off: the Fay brand was acquired and introduced in Italy, and from the production of technical clothing for fishermen and firefighters, everything changed. It is easy to understand how, through the creativity of a company perpetually oriented towards the future, Fay arrived in Italy with the precise aim of transforming workwear, or the vast range of work clothes, into collections intended for urban use. In its new guise , Fay reinterprets the lines of the work jacket, transforming it into an exclusive garment for city life , a garment that soon became a cult in the most cutting-edge European and international capitals. Thus was born Fay 4 ganci originale , an iconic jacket, reinterpreted according to numerous inspirations and accompanied by an exclusive clothing line consisting mostly of outerwear, with precise characteristics regarding the treatment of the fabric. An essence communicated through the strong declaration of Made In Italy elegance, linked to the local artisan tradition, with a precise cult in the details and a peculiar care in the extreme functionality of the garment. A research that continues, through all the care of the original Fay brand, to combine innovative materials and timeless characteristics, beyond more ephemeral fashions or trends. An outerwear with a strong grit and presence, which like every iconic piece has suffered the retaliation of counterfeits that tend to emulate its elegant versatility: for this reason it is always advisable to know how to recognize an original Fay by paying close attention to the details of the garment.
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How to recognize the original Fay: all the details of the brand
In the words of Alessandro Squarzi, designer, entrepreneur and vintage collector, “When someone buys a piece from the Fay Archive collections, they are not buying a fashion item, but an object with a story behind it”. Words dedicated to Fay Archive, a collection that starts from the Fay DNA, a story characterized by the leitmotif of evolution, a push to that accelerator that in the 80s was given new life with collections such as cardigans, trousers, sweaters and accessories for men and women. The original Fay brand is the protagonist in the wardrobes of those who love a life out of the ordinary, of those who live continuous adventures both in their business and in their free time, without taking anything away from the formality of the urban context. Recognizing Fay as original means focusing your stylistic sensitivity on understanding the fine finishes of a brand that has a deep heritage in the production of work clothes, a tradition that in American outdoor garments blends perfectly with the elegance of Made in Italy.Fay 4 hooks original, the iconic work jacket
Fay Archive entrusted to Alessandro Squarzi was born from the purchase of one of the first original Fay 4-hook work jackets: today's version of the classic jacket from the Fay men's collection is presented in garment-dyed canvas, made with a stone-washed treatment to guarantee the beloved vintage effect. The large pockets with flap, ventilation eyelets under the armhole, and the hidden snap button closure, complementing the four iconic metal hooks, have remained. A model refined by Italians who are passionate about American vintage culture, and although for the latest collections and the exclusive Fay Archive collections the model is the 1940s and 1960s US style, it is in Italy that all this heritage can take definitive shape. A world leader in fashion design and clothing creation, Fay collections today are designed for people who love clothing that has a story behind it, feelings to tell, even if they don't like second-hand goods or vintage markets. For this reason, the vision of the original Fay brand is to give the opportunity to wear iconic garments with a vintage soul but revisited in a completely modern skin.Fay 4 hooks original, the features of the most loved coat
Subject of intriguing reinterpretations, the brand has always focused on the origins of the brand, even in a time of crisis like the current one that generates the race for clothing with a strong identity and a story to tell. In the case of the original Fay jacket , the aim has always been to achieve quality that goes beyond trends, thus seeking a balance between American history, Made in Italy taste, and scrupulous attention to detail in Japanese style. A research that from the beginning has focused on campaigns shot in US fire stations, protagonists of an oversized fit coat, now revisited, to meet the needs that arise from carrying out a dynamic job. Even in today's advertising campaigns you can breathe the same atmosphere dedicated to hard work and adventure, like the new Fay Archive concept, whose campaign is set in the Lofoten Islands. The protagonist, the captain of the fishing boat: a random choice, but one that perfectly embodies Fay's male ideal, that is, a man outside the box and conventions, dedicated to sacrifice to carry forward what he believes in. Never static or still in his days, always active in the development of projects, sensations and new visions of a world immersed in an adventurous daily life, out of the ordinary and without limits.Fay original jacket, how to recognize it by paying attention to the details
An original Fay coat , and specifically the 4-hook model, has a very strong and distinctive impact , so much so that for Andrea Della Valle the Fay – Gancio combination is now an immediate synthesis, having become a symbol of the brand as it was the first piece in production. Extremely popular among the jet set of the time, from Gianni Agnelli to Carolina di Monaco, also appreciated by Luca Cordero di Montezemolo, it is one of the first unisex pieces to cause a furore, as from a men's coat it is worn by both men and women. For this reason, the brand belonging to the Tod's Group has declined it in a women's version over the years, maintaining the same concept of a unisex piece, and has made it a proposal beyond the seasons, with a version suitable for every period of the year. With washed technical materials, or with a used effect, the coat was relaunched by Arthur Arbesser, designer of Fay, using cotton canvas, detachable lining and ruthenium fastening hooks. In the latest collections, by new creatives under the watchful care of Arbesser, the coat has reinvented itself in wax, PVC, rubber and even patent leather. So if you ask yourself which are the original Fay and how to recognize them , they must surely have the iconic hook in 4 applications reinforced in suede, and double closure with automatic buttons. The model is in cotton canvas and as for the Original version, it is accompanied by a special “Fay Heroes” label. As for the super glamorous choice of the vintage style proposed by Fay Archive, the coat is enriched with pockets: to the two maxi-sized applied ones with flap, a vertical one with zip is added. The fabric is also all to be discovered, a fine choice of dyed caban with used-effect silkscreen print, which on the back features the statement “We fight what you fear”.Original Fay label, the guarantee of an authentic item
An original Fay jacket stands out above all for its label , details that recur in precise positions inside the coat and whose details are difficult to reproduce given the fineness of the stitches and seams with which they are applied. The first cardboard label is applied through a practical cord on the red hanger fabric ribbon, in correspondence with the collar of the coat, which represents the brand logo accompanied by the classic Newfoundland. A label identical to the fabric one applied on the back lining of the coat, dark blue, and the writing in elegant cursive "Made with special materials", sewn with white stitching. An interesting note are certainly the labels on the sides of the jacket, one is always found behind the lapels that characterizes the flap of the closure of the 4 hooks, characterized by the stitching of a smaller label, where the logo and the original Fay brand are reported, in the same color as the main label. Finally, there is an additional internal label in the original Fay 4-hook jacket , in correspondence with one of the large patch pockets, which depicts a stylization of the coat with the word Fay above it in the font of the original brand. The peculiar character is given by the fact that the details that make the coat an icon are indicated with thin arrows: the personalized buttons and the possibility of having a double, the external metal hooks, the unlined interior and the maxi patch pockets. A label that is a real lesson in how to recognize a fake, at the end of which the wording “Original 4-hook” is embroidered in white characters on a red background, a stripe of color on the standard blue of the label. Finally, the latter indicates when it is appropriate to wear the coat through the measurement “Recommended weather conditions”: the 4-hook is very suitable for dry climates, and sometimes windy, it is better to avoid wearing it in the rain.Where to buy an original Fay jacket online
The ideas for the new collections, including the highly sought-after Fay Archive, are aimed at relaunching the brand in different markets, thanks to the fact that Alessandro Squarzi for Fay Archive is a well-known face in Asia and the Korean market. With the aim of expanding markets worldwide, Fay is bringing American-inspired workwear forward with charm and glamour, the first among many to understand the potential of workwear on a market like the Italian one and subsequently the European one, now conquering Japan. Thanks to a love that borders on obsession for American vintage in Japan, Fay has built a solid sales network also online, through a very select series of Fay online outlets, starting from the official website .Fay official website, where you can indulge in the luxury of a battle-ready outerwear
In addition to the classic e-commerce where all the most loved Fay collection models are certainly available, from the iconic 4 hooks to the waterproof men's and women's outerwear, parkas and short men's jackets, through the more elegant cut coats. But what the official website really provides is a unique and in-depth experience: the history, the concept, the styles of Fay, worn by the characters who have represented them most over the decades. From the inspirational stories starring Alessandro Squarzi, to the launch collection videos in the ultra-glamorous locations of Milan, to the campaigns for the new men's and women's collections, the Fay official website is the only temple where sensitivity towards vintage and the practicality of workwear-inspired collections can find pure satisfaction. The shopping experience is dedicated to those conscious customers who do not necessarily want to follow fashion, but love to dress through deeply personalized looks, through details that are sometimes bold and above all unisex, thus seeking a sober but never predictable look. The eclecticism of the Fay Men's and Women's collections highlights a personal style that gives value to cult objects , including coats and clothing, which thus go beyond the end-of-season deadline. Bypassing the convention of seasons and proposing some garments that can be worn indiscriminately even out of season, the look created is for customers who know how to assert themselves in everyday life with confidence and character, determined men and independent women, who certainly do not leave elegance in the background.Rione Fontana, the Veneto outlet distinguished by sustainable fashion
Company founded in 1984 by the entrepreneurial creativity of the Veneto region, today it has become a multi-brand clothing and accessories outlet, operating not only as an online outlet but also in the provinces of Treviso, Venice and Vicenza. The boutiques dedicated to men's fashion collections, as well as the carefully selected items of the Fay men's collections , satisfy the needs of a clientele attentive to the latest fashion trends, to which is added the opening and the possibility of dressing refined, modern women with a refined taste thanks to the most recent women's fashion collections. The style office of the Rione Fontana outlet is constantly looking for the best high-target items, as the desire to show the qualitative excellence of Made in Italy in its windows is the beating heart of the company's value intent. A research laboratory of quality and beauty, ready to find cutting-edge brands for its customers, products made from fine materials and the most refined workmanship and over the top style: it is not difficult to understand how Rione Fontana has become the boutique of excellence for the most cutting-edge brands.Giglio.com, the Mediterranean outlet also dedicated to women's fashion Fay
Giglio.com is that outlet that proudly maintains its roots sunk in the Mediterranean coasts, which represents a cultural melting pot with a unique value: a characteristic common to all cities overlooking the sea, whose culture and openness are steeped in historical beauty. A vitality that blends with the fiery spirit of the Sicilian lands, a characteristic that paints the landscape in which the first Giglio Boutique was born in the mid-60s, in the city of Palermo. A point of reference in the fashion world, to which is added the milestone of the fashion outlet store Giglio.com , a pioneering e-tailer dating back to 1996, to have a 360-degree choice on the world of luxury clothing chosen with awareness and passion. Over three hundred high-end brands dedicated to women's, men's and children's collections, Giglio.com is an outlet recognized internationally, as it reaches 150 countries with its operations and those who know the sector, know they are turning to a store that has always had standards of excellence. An independent style destination, updated on the latest luxury trends, in constant search of a particular aesthetic, on a journey that becomes an unparalleled customer experience. The choice is very wide, from the elegant and refined Fay women's collections, such as the proposals of cloth coats with frogs, to the lurex sweaters, passing through the quilted down jacket in the color of coffee and milk to a large proposal of classic shirts. Sober choices and basic pieces of pure elegance also for the Fay men's collection, among which it is possible to choose between polo shirts, classic crew neck sweaters, down jackets with colored zips and many, many classic shirts.Mottafashionplace, Fay online outlet with sober and elegant collections
For anyone looking for a Fay outlet online that can guarantee fast delivery times and impeccable order fulfillment, Mottafashionplace.com is the right place to find new collection pieces at discounted and unobtainable prices. From 20% discount on new arrivals, up to 50% discount on previous collections, Mottafashionplace.com confirms the very high quality of the items sold together with a commendable customer service, fast and rapid not only in problem solving but also in ensuring customers get the perfect item. Bermuda shorts, sweatshirts, elegant trousers, not forgetting the assortment of Fay piquet polos and elegant men's coats are the collection pieces dedicated to male customers, while the store's loyal customers can choose between linen shirts, double-breasted or hooded parka coats, elegant cloth coats with frogs, in velvet or with fur inserts, passing through the choice of unusual long sleeveless jackets. And for the sportier ones, the Fay women's down jackets or the sand-coloured or denim blue trench coats for the mid-season are irresistible.
Visit mottafashionplace.com and buy the best brands of men's and women's clothing and footwear. 10% discount with code NEW10 . Free shipping for purchases over €150. Easy return within 14 days. Secure payments.
