How to recognize an original Moncler

Moncler has been one of the most counterfeited brands on the high-end outerwear market for years and the Como entrepreneur Remo Ruffini, since he acquired the brand, has been aware of carrying out one of the most counterfeited elite projects in the world. This certainly causes drops in the annual turnover balance, but it is also counterproductive in terms of corporate image: a counterfeit item, using lower quality raw materials, exposes the consumer to health risks, as the colors used for fabric dyes and any padding certainly do not have the same controls as a high-end product. Furthermore, counterfeiting is also incredibly damaging to the planet, as it often follows illegal production processes, without checks on safety, on the protection of environmental fauna and flora, and on the correct disposal of toxic waste. The fake market is certainly fueled by the fact that Moncler collections appeal to many teenagers who certainly cannot afford to spend the Moncler list prices, but it is also reproduced for its practicality and versatility, which make it one of the most sought-after down jackets for the winter season. So how can you tell if a Moncler is original and if you are not spending your money on a counterfeit product that will certainly not reach the great quality with which each individual item is made by the historic brand? There are numerous details to consider, and the first of all is an electronic control code that can be verified via an app.

How to tell if a Moncler is original

After years in which Moncler has suffered attacks and under-the-counter distributions from the counterfeit market, it has been some time now, precisely since the Spring Summer 2016 collections, that the brand has adopted RFID, or the anti-counterfeiting system through Radio Frequency IDentification. Moncler has therefore associated an identification chip through which it is possible to verify the authenticity of the product by simply scanning the QR code via smartphone, or by registering the NFC tag, all through the same app that can be downloaded. The authenticity of the item can also be verified by entering the data through the instructions on the site code.moncler.com, a special platform dedicated to defending the authenticity of Moncler items for the benefit of the consumer.

The differences between original and fake Moncler

When you buy a Moncler jacket online or in stores you've never been to, it's a good idea to understand how the original item is delivered, so you can tell the difference between an original Moncler down jacket and a fake one . A first look can be given to the quality of the materials: Moncler down jackets are made of Japanese nylon , a type of fabric patented to protect against the main outdoor and city weather conditions. The padding is made of real white goose down, which is depicted with cute comics to explain how to keep the item at its best and not ruin the functionality of such a valuable padding as a thermal insulator. When there are fur inserts in the hood, they are coyote fur trim, highly durable but also resistant to performance and stress, unlike equally valuable but less resistant types of fur.

Moncler Packaging: Pay Attention to How the Original Down Jacket is Delivered

The first detail to focus on is definitely the packaging: a Moncler coat is delivered in white cardboard packaging, with the original logo printed on it and often the logo printed on the cardboard itself. Many boxes have a magnetic opening and closing , so maximum attention to detail: Moncler is not delivered in a simple cardboard box, much less in plastic bags, even if they have the logo. Often identifying the differences from fake models of the famous men's padded down jacket is not easy, but you should definitely take a look at the labels: the original has a "Moncler" label in thick, quality cardboard , rough to the touch, behind which the sizes are shown, followed by a blank label that separates the authenticity code together with the model code and the name of the collection that the item represents. The labels are all tied together with a satin ribbon, while attached to the zip is the famous plastic triangle depicting the Moncler logo , on the other side the declaration of authenticity of the item. For some collections, such as the Maya men's down jacket, Moncler also created a graphic and stylised cartoon representation of the buyer persona, i.e. the typical customer who wears a Moncler jacket, which is always attached to the typical satin ribbon, near the logo printed on the guarantee triangle.

Moncler Logo: The Differences with Non-Original Moncler

If you look carefully, you will notice that fake Moncler jackets are not able to reproduce the logo on the sleeve of the jacket exactly . In fact, you can often see inaccuracies on the letter “M” that stands out above the word Moncler, with a few more stitches than necessary and the length of the same stitches of the logo embroidery is not uniform. The counterfeiters have been able to reproduce the logo in the same position on the sleeve as the original, so it is necessary to rely on details, such as those of the die-cast buttons, which have the word Moncler. As for the logo on the inner lining of the back of the jacket, a fake often does not have the same embroidered font as the original logo, furthermore the quadrangular fabric on which the logo is sewn and then applied to the inner lining has significant stitching inaccuracies.

Details of the original Moncler down jackets: die-cast buttons, zips and drawstring with logo

Even though a fake Moncler also tries to replicate the “Moncler” writing on the snaps, the difference is obvious in the font chosen by the fake garment, and in the fact that in an original Moncler the letters are all symmetrical: two buttons in vertical position will show the letters perfectly aligned, starting and ending in the same places. The buttons of a fake Moncler do not have this care: the letters between one button and the other start and end asymmetrically, because they are mounted with pressure without alignment, thus rotating the writing with respect to one button and the other. Furthermore, the section of the button itself leaves no doubt: the particular die-cast button and use with pressure is not reproducible . A fake garment will have a basic snap button with a rounded and rounded male, not the cylindrical and defined section typical of the original jacket. The drawstring closures of Moncler down jackets are usually made of steel, with a precise logo engraved on the bottom of the drawstring, while fakes may have drawstrings in plastic material, smaller and with an attempt to reproduce the logo with a less classy result. Any logos printed with the brand's colors on the zippers of a fake Moncler, moreover, tend to deteriorate , showing smudges and faded details, impossible in an original garment. Another detail is the zippers used for the original Moncler, often of the YKK model : a fake, however, will show a standard zipper, also in this case with an approximate replica of the logo on the back of the zipper, very different from the precision box used in the original version.

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Where to buy original Moncler

Unfortunately, Moncler is not very patriotic when it comes to the production side of its collection range, so it will be impossible to find products Made in France or Made in Italy: only certain collections boast local production, as happened with the “Gamme” collection. The original Moncler will therefore be produced in European countries such as Moldova, Romania, Armenia, Hungary or Georgia: this helps to distrust jackets Made in China or Made in Vietnam, immediately identifying them as fakes. However, it is possible to buy Moncler in numerous points of sale distributed throughout Italy, from luxury department stores, to Serravalle Designer Outlet outlet villages or even selected Moncler boutiques reported through the store locator on the official website . Only in Milan are Moncler boutiques available at La Rinascente, a historic chain of department stores now a luxury point of excellence just a stone's throw from Galleria Vittorio Emanuele, where there is another Moncler boutique. Another Moncler boutique is in the heart of Via Montenapoleone, a must-see for high-end shopping, and in central Italy Moncler offers its collections at La Rinascente Roma and in the magical Piazza di Spagna. Other collections and selections that are worth a look are those available online, first on the official Moncler website, and then on to the luxury e-tailers that have made the history of online shopping in the last twenty years, such as Luisaviaroma.com or Farfetch.com. Read also: Where to buy Moncler jackets

How Much Does an Original Moncler Cost: Beware of Prices That Are Too Low

The price is definitely the distinguishing detail to be sure, online and offline, that you have ended up in the right store: a Moncler down jacket cannot cost less than 400 euros (obviously net of some promotions that can lower its price up to 20% of the list price). If the question is therefore how much an original Moncler costs , on average the price is 1200 euros , both for the women's collection and for the men's collection, a price that can be lowered in the Moncler vest proposals, or can rise up to almost 2000 euros for practically unique collector's items, and exclusive collaborations, such as the capsule collection for Fragment. You have to be very careful with e-commerce store aggregators like E-Bay: positive feedback does not always correspond to transparency in the trade of original outerwear, especially those who advertise Moncler down jackets at ridiculous prices as great deals at 150 euros, a truly impossible price for a brand like Moncler.

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