For years, Moncler has been one of the most counterfeited high-end outerwear brands on the market, and entrepreneur Remo Ruffini from Como has been aware, since acquiring the brand, that he is managing one of the most counterfeited elite projects in the world. This certainly causes annual turnover losses, but it is also counterproductive in terms of corporate image: a counterfeit garment, by using inferior quality raw materials, exposes the consumer to health risks, as the colors used for fabric dyes and any padding certainly do not undergo the same checks as a high-end product. Furthermore, counterfeiting is also an incredible damage to the planet, as it follows production processes that are often under the table, without checks on safety, protection of environmental fauna and flora, and the proper disposal of toxic waste. Certainly, the fake market is fueled by the fact that many teenagers who certainly cannot afford to spend Moncler list prices like Moncler collections, but it is also reproduced for its practicality and versatility, which make it one of the most sought-after down jackets for the winter season. So, how to tell if a Moncler is original and if you are not spending your money on a counterfeit product that certainly will not reach the high quality with which every single garment is made by the historic brand? There are numerous details to consider, and the first of all is an electronic control code that can be verified via app.
How to tell if a Moncler is original
After years in which Moncler suffered attacks and underground distribution by the counterfeit market, it has been for some time, precisely since the Spring/Summer 2016 collections, that the brand has adopted RFID, the anti-counterfeiting system via Radio Frequency IDentification. Moncler has therefore associated an identification chip through which it is possible to verify the authenticity of the product by simply scanning the QR code via smartphone, or by registering the NFC tag, all through the same downloadable app. The authenticity of the garment can also be verified by entering the data through the instructions on the code.moncler.com site, a special platform dedicated to defending the authenticity of Moncler garments for the benefit of the consumer.
The differences between original and fake Moncler
When you buy a Moncler jacket online or in stores you have never been to, it is appropriate to understand how the original garment is delivered, so as to understand the differences between an original Moncler down jacket and a fake one. A first glance can be taken at the quality of the materials: Moncler down jackets are made of Japanese nylon, a type of fabric patented to protect against major outdoor and urban weather agents. The fillings are made of real white goose down, which is depicted with cute cartoons to explain how to keep the garment at its best performance and not ruin the functionality of such a precious padding as a thermal insulator. When fur inserts are present on the hood, they are coyote fur trimmings, with high durability and resistance to performance and stress, unlike other types of fur that are equally valuable but less resistant. 
Moncler packaging: pay attention to how the original down jacket is delivered
The first detail to focus on is certainly the packaging: a Moncler outer garment is delivered in white cardboard packaging, with the original logo imprinted and often the logo printed on the cardboard itself. Many boxes are equipped with magnetic opening and closing, so pay maximum attention to detail: Moncler is not delivered in a simple cardboard box, let alone in plastic bags, even if provided with a logo. Often identifying the differences compared to fake models of the famous men's down jacket is not simple, but a look must certainly be taken at the labels: the original has a "Moncler" label in thick, quality cardboard, rough to the touch, behind which sizes are shown, followed by a blank label that separates the authenticity code together with the model code and the specific name of the collection the garment represents. The labels are all tied together by a satin ribbon, while attached to the zipper is the famous plastic triangle depicting the Moncler logo, on the other side the declaration of authenticity of the garment. For some collections, such as the Maya men's down jacket, Moncler has also devised a graphic and stylized cartoon representation of the buyer persona, i.e., the typical customer who wears a Moncler jacket, which is always found attached to the typical satin ribbon, near the logo imprinted on the small guarantee triangle.
Moncler logo: the differences with non-original Moncler
To an attentive eye, it does not escape that fake Monclers fail to reproduce exactly the logo on the sleeve of the jacket, indeed: you can often notice inaccuracies on the letter “M” that stands above the wording Moncler, with some more stitches than necessary and the length of the same stitches of the logo embroidery being uneven. The counterfeiters have been able to re-propose the logo in the same position on the sleeve as the original, so it is necessary to rely on details, such as those of the die-cast buttons, which have the wording Moncler. As for the logo on the internal lining of the back of the jacket, often a fake does not have the same embroidered font as the original logo, furthermore the quadrangular fabric on which the logo is sewn and then applied inside the lining shows considerable sewing inaccuracies.
The details of original Moncler down jackets: die-cast buttons, zippers and logo drawstrings
Although a fake Moncler also tries to replicate the "Moncler" writing on the snap buttons, the difference is obvious in the font chosen by the fake garment, and in the fact that in an original Moncler the letters are all symmetrical: two buttons vertically will show the letters perfectly aligned, starting and ending in the same points. The buttons of a fake Moncler do not have this care: the letters between one button and another start and end asymmetrically, because they are snap-mounted without alignment, thus rotating the writing compared to one button and another. Furthermore, the section of the button itself leaves no doubts: the particular die-cast and snap-use button is not reproducible. A fake garment will have a basic snap button with a rounded male part, not the cylindrical and defined section typical of the original jacket. The drawstring closures of Moncler down jackets are usually steel, with a precise logo engraved on the bottom of the drawstring, while fakes can have plastic drawstrings, smaller and with the attempt to reproduce the logo with a less classy result. Possible logos imprinted with the brand's colors on the zips of a fake Moncler, moreover, tend to deteriorate showing smudges and faded details, impossible in an original garment. Another detail is the zips used for original Moncler, often of the YKK model: a fake, on the other hand, will show a standard zipper, also in this case with an approximate replica of the logo on the back of the zipper, very different from the precision box adopted in the original version.
Where to buy original Moncler
Unfortunately, Moncler is not very patriotic regarding the production side of its range of collections, so it will be impossible to find Made in France or Made in Italy products: only certain collections boast domestic production, as happened for the "Gamme" collection. Original Monclers will therefore be produced in European countries such as Moldova, Romania, Armenia, Hungary or Georgia: this helps to be wary of Made in China or Made in Vietnam jackets, immediately identifying them as fakes. However, it is possible to buy Moncler in numerous points of sale distributed in Italy, from luxury department stores, to outlet villages like Serravalle Designer Outlet or to Moncler boutiques selected and reported through the store locator on the official website. In Milan alone, Moncler boutiques are available at La Rinascente, a historic chain of department stores now a luxury point of excellence a stone's throw from the Galleria Vittorio Emanuele, where another Moncler boutique is present. Another Moncler boutique is in the heart of Via Montenapoleone, a must-visit stop for high-end shopping, and in central Italy Moncler offers its collections at La Rinascente Roma and in the magical Piazza di Spagna. Further collections and selections that deserve a look are those available online, first of all on the official Moncler website, and then moving on to luxury e-tailers that have made the history of online shopping over the last twenty years, such as Luisaviaroma.com or Farfetch.com. Read also: Where to buy Moncler jackets
How much does an original Moncler cost: beware of prices that are too low
Price is certainly the distinctive detail to be sure, online and offline, that you have ended up in the right store: a Moncler down jacket cannot cost less than 400 euros (obviously net of some promotions that can lower its price up to 20% of the list price). If the question is therefore how much does an original Moncler cost, on average the price is 1200 euros, both for the women's collection and for the men's collection, a price that can drop in the proposals of Moncler vests, or can rise to reach 2000 euros for practically unique collector's pieces, and exclusive collaborations, such as the capsule collection for Fragment. You have to be very careful with e-commerce store aggregators like E-Bay: a positive feedback does not always correspond to transparency in the trade of original outerwear, especially those who advertise Moncler down jackets at ridiculous prices as great opportunities at 150 euros, a price that is truly impossible for a brand like Moncler.
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