“I have always been fascinated by my mother and how she knew how to create the perfect dress with just paper, scissors and fabric”. Manuela Mariotti followed in her mother’s footsteps: a strong interest in fashion, as a child she carefully observed the work of her mother’s skilled hands, employed as a seamstress in the family shop. A talent capable of basting, sewing and creating a perfect, made-to-measure dress, with very few steps: a designer ante-litteram who saw in the fabric what it would become on the person’s body. A love for fashion and creativity discovered almost by chance, when she began her career in Luxembourg working in the sales department of a company in the Marche region: the step towards the concrete concept began in re-adapting vintage pieces collected during countless trips, Manuela’s great passion. It was 1999 that with the help of Massimo Berloni the Dondup brand was born, a Manuela Mariotti brand that takes its name from an ancient Tibetan monk, Mingyar Dondup.
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Dondup clothing, timeless creative modernity
A relatively young company, Dondup recalls an ancient mysticism, not to forget a corporate vision that reaffirms how the diversity of men exists only in personal actions and intentions. The brand is totally Italian and has its roots in the hills of the Marche, an area historically known for its fervent jeans manufacturing, a craftsmanship that combines its history with the most modern and advanced production techniques. Dondup jeans remain the flagship product of a clothing that sees the denim production chain as the resource for the creation and presentation of the first collections, which will later be joined by total look lines: from Dondup women's clothing to men's and children's collections. Timeless elegance combined with a creative and profoundly original source is the philosophy of a brand that identifies itself in important and significant words: "All men are equal, race, color and faith mean nothing. What has value are the intentions and actions of each person". Despite the birth of the brand at the turn of the 2000s, in a socio-political climate that subverted the world of fashion by immersing the supply chains in the sensational and whirlwind change that was dotting the catwalks with innovation, Dondup manages to translate authenticity and equality through collections of simple elegance. Dondup is liked precisely for its defined identity, and has become the reference brand for those looking for trends expressed in an original way, without forgetting that modernity needs to be supported by tradition to be stainless. A return to simplicity that reveals in Dondup clothing a proposal that expertly mixes experimentation and craftsmanship, without forgetting the suggestions of the Marche, which make the brand a concentration of absolutely unique key elements. Precisely what makes Dondup a brand of great worldwide fame.
