Nine brands that fill the shop windows of 105 countries with a turnover of over 1.6 billion euros, for an empire founded in 1951 that speaks 27 languages fluently: a truly enviable achievement, if you consider that the average age within the large company MM Fashion Group is 39 years. One of Max Mara's corporate values is in fact to focus on new talents and new generations, also in terms of production support. It is by focusing on tailor-made training for young people chosen in their selections that they have decided to structure the new company course, giving young talents who have just graduated or graduated the opportunity to enter the company directly, even with little experience behind them. A far-sighted and challenging vision on the job market, which has repaid the company and the nine
Max Mara brands with widespread diffusion on the market, if we consider only the over 2,500 single-brand stores in the world.
Max Mara Collezioni, the four key brands of the group
A true epitome of luxury made in Italy, Max Mara's style is the prerogative of women in all their facets, proposing a fashion conscious approach to fashion, and not a fashion victim. A determined female personality, who in rigorous elegance and perfection of detail finds a luxury that embraces her extremely conscious vision of the world. Max Mara Collezioni represents the essence of this feminine sensation, together with the deep respect that shines through in every dress created through a corporate vision that nourishes the values of extreme respect for the female figure, in a successful combination of craftsmanship and feminine essence.
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Max Mara, a brand that inaugurates an innovative fashion house
“An artisan workshop with an international scope”: when Achille Maramotti began looking for a formula that would encompass this vision of fashion, his dreams were already big, driven by a passion that has deep family roots, in particular thanks to his grandmother Marina Rinaldi, owner of an exclusive boutique in Reggio Emilia, which saw the light at the end of the 19th century. Strong values and a cohesive structure have allowed the
Max Mara brands to become prominent realities on the international scene, a success driven by a deep love for tailoring and total dedication to a history of craftsmanship and excellence such as that of Made in Italy. Universally recognized as the modern precursor of ready-to-wear, Max Mara has been able to combine the perfection and uniqueness of “Haute de Gamme” tailoring with industrial manufacturing processes, leaving their charm and peculiarity unaltered. Today, with the incredible privilege of being able to
purchase Max Mara clothes online not only through official channels, but also through the careful selections of buyers from the most prominent luxury boutiques, such as the e-commerce channel of
Mottafashionplace.com .
Weekend by Max Mara, the collections inspired by outdoor weekends
A brand with a completely new appeal, but launched way back in 1983, when the MM Group creative team pushed itself to combine the need to have collections dedicated to outdoor moments and hours of relaxation, mainly for weekend activities. Without losing the elegance and simplicity of the lines that characterize the main brand,
Weekend Max Mara has been able to interpret the Italian lifestyle by giving an authentic identity to its collections, characterized by personality and a unique style. From the world of ready-to-wear clothing, to a large number of accessories including an
icon bag , Weekend Max Mara is constantly expanding in a perfect balance between contemporaneity and the need for stability to carve out some space beyond the frenzy of modern times. A sophisticated selection that blends the formal spirit with a touch of fresh informality, thus declining a casual style in a lively elegance, the perfect choice for many occasions. Preferential requirement: an open mind, accustomed to ranging between the suggestions of many different cultures, infatuated with travel as a tool to get to know the world and to satisfy that free spirit that represents the women to whom the brand directly addresses.
MAX&Co., the modern cut of the Max Mara group
The 80s are still the most prolific years for the
Max Mara group brands: it is 1986 when MAX&Co., a retail project of MM Fashion group, sees the light. The brand's goal is to offer a contemporary cut to the collections proposed, dedicated to all those women who live modernity to the fullest through a vibrant and versatile style. The wardrobe proposed by MAX&Co is an inspiration in continuous evolution, built together with the constant evolution in the incessant female movement between urban life, working career and moments dedicated to private life in their homes.
Sportmax, between innovation and sartorial experimentation
Founded directly by Achille Maramotti, Sportmax takes up the principles developed with particular dedication by Max Mara, namely high sartorial taste combined with innovation in experimenting with new combinations of different fabrics, as well as creating coordinated items in a revolutionary mix & match. The brand draws heavily from the overseas sportswear tradition, taking inspiration from American fashion and in particular developing the creative idea of a more independent and emancipated version of Swinging London. The magic word that guides the creativity behind Sportmax is “evolution”, an at times iconic modernity that is interpreted in a choral manner by those who are eager to combine talent and creative flair. Sportmax is certainly the brand that pushes itself into the audacity of experimentation and sporty tech style, which is why it remains the symbol of the company's most contemporary style.
Max Mara Fashion Group, three styles for three unique brands
From the epitome of deeply Italian style and luxury, the group's most independent collections are aimed at a self-confident woman, capable of choosing a style that represents not only her person, but also the success that characterizes all areas of her life. The creative opulence of the collections is tempered by the precious simplicity of fine details applied to the concept of ready-to-wear, thus making the symbolic silhouettes a representation of feminine sensitivity that goes beyond the passage of time, created, modeled and constructed through the use of the finest fabrics. Collections that acquire their own identity but are no less incisive, today just a click away through the most well-stocked
online shops Max Mara lines such as the luxury boutique
Mottafashionplace.com .
Marella, one of the most prestigious brands of the Max Mara group
From the first collection to its independence in 1988, Marella has immediately gravitated around the idea of a contemporary femininity, focusing on the ease with which the garment is worn, between glamour and refined simplicity.
clothing lines that are created through this brand are many, from coats to
dresses , through accessories that complete a modern and dynamic look, dedicated to a woman who knows how to please, first of all herself. Success is immediately guaranteed: 40 years of experience behind it have allowed Marella to consolidate its presence on the Italian and foreign markets, completing the distribution process in five continents.
Penny Black, dynamic and functional women's brand
Born in 1978 and quickly becoming highly sought-after in Italy and Europe, Pennyblack is the brand of the most dynamic, functional and practical collections of the Max Mara group. The functionality of clothes that do not lose their elegance is reserved for women who have a fast-paced life, whose creative frenzy does not want to give up
outerwear that combines practicality with a sober but impactful style, ideal for passe-partout contexts from the non-stop work day to evening outings. Capable of a timeless allure, Pennyblack combines a heritage of prints and colors constantly mixed and re-interpreted every season, combined with fine geometries such as tartan, pied-de-poule and many, many stripes that revitalize a refined look with a disheveled touch.
Marina Rinaldi, leader in the plus size market
In memory of the grandmother of Achille Maramotti, founder of Max Mara, Marina Rinaldi was born in Reggio Emilia in 1980, giving for the first time in history attention also to those plus sizes that until then were considered not very commercial, and therefore had no voice in the world of ready-to-wear. A pioneering project, to give consideration and deserved elegance even to the softest silhouettes.
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