I didn't just want to create and sell clothes, but to create a lifestyle.
Born from an idea that is modeled on the contours of a dream,
Elisabetta Franchi is the creative mind behind the eponymous brand, which embodies ultra-modern femininity, navigating entrepreneurship, motherhood and creativity. A projection that is concretely realized with great international success, but not free from obstacles and difficulties: the designer, in fact, soon had to deal with the harshness of a life that prematurely took away the presence of her business partner and lifelong companion. Having become a mother for just one year, Elisabetta Franchi rolled up her sleeves and followed an incredible instinct not only in the creative field but also thanks to an entrepreneurial approach that allowed her in a short time to redefine an idea of femininity that is often misunderstood. Today Elisabetta Franchi has become a real brand, managed by the company Betty Blue Spa, with over 300 employees and at least 85 single-brand stores in Italy and abroad. The designer, born in 1968 and mother of two children, began her adventure living a youth in a modest family in Bologna, at the beginning of a dream that has its roots in her own childhood.
Elisabetta Franchi, the private life of the designer with a difficult childhood
Elisabetta Franchi was born on December 8, 1968 in a Bologna that registered the drive for innovation and commerce, the fourth of five siblings in a rather large family, which was not spared numerous difficulties. Of humble origins, Elisabetta does not deny anything of her past: from her mother's passion for those she defines as the "wrong men", to her considerable sacrifices through which she manages to raise her children and run the house, despite the heavy absence of a father. In fact, she remembers her mother's partner at the time, from whom she sees herself running away, a six-year-old girl with the fear that that drunk man would raise his hands too easily. "Every scar gave me the strength to become the woman I am today. Who knows if I had been born into another family, if I had not overcome those difficulties of childhood, who knows if I would be Elisabetta Franchi today", confesses the designer. Today the symbol of the maison,
the Betty Doll is what helps Elisabetta to cope with daily difficulties , a playmate and moments of pleasant escape that makes the dream of being able to dress classy, beautiful and elegant women come true for a moment. Elisabetta begins to study with countless sacrifices at the Aldrovandi Rubbiani Institute in Bologna, but is unable to complete her studies: at home there was a need for money, so the young woman immediately begins to throw herself into jobs considered humble, but which structure her commercial sensitivity. First a sales assistant at the stalls of the Bologna market, then a bartender, and finally
a job at Imperial in Bologna, a company specialized in fast fashion . From her experiences in contact with the public, Elisabetta has learned to listen, paying attention to the needs of consumers, and trying to satisfy the idea of aesthetic taste, a quality that will prove fundamental in decreeing the success of her future maison. It is at Imperial that she meets two people with a vision to draw inspiration from, and her future husband and CEO of the company Sabatino Cennamo, who, believing strongly in Elisabetta's talent, grants her a loan to start her own business. The foundations of what will become a brand synonymous with the excellence of Made in Italy in the
women's clothing and accessories sector begin.
Who is Elisabetta Franchi married to?
But
who is Elisabetta Franchi married to now ? Her current husband is called Alan Scarpellini, and he was the first flame of the designer's youth: having met during their adolescence, she considered him too immature, separating from him and then marrying Sabatino Cennamo. They met again after his death, so close that Elisabetta confesses:
I had two men who loved me madly
Elisabetta Franchi, from the small atelier to the first clothing collections
A company worth 117.2 million euros according to turnover, with 15.1 million in recorded profits and an operating margin of 21 million euros. A true empire that was born in Bologna in 1998, but it was already
in 1996 that Elisabetta Franchi, at just 28 years old, opened a small atelier where she began to give shape to that empire that in less than a decade she would manage to create. Just five collaborators to create the first garments, and in two years
Betty Blue SpA was born, launching
CELYN b on the market, an identifying name for a collection that captures the charm of the Parisian atmosphere and timidly hints at the presence of the designer. The letter “b”, in fact, stands for “Betta”, Elisabetta Franchi’s nickname. Two trends are immediately clear that will clearly remain the
brand’s style statement, namely sensuality mixed with an elegance that is at times upper class . It was 2012 when the stylist and designer chose to sign the collections with her name, Elisabetta Franchi, who met success in a few years if we consider the difficulty of making her way in a world that was at times saturated and at times already very, perhaps too structured, where often the big names are the ones to become popular, leaving little space for new talent brands. Located in a building that belonged to a former pharmaceutical company, Elisabetta Franchi also touches interiors and walls with her passion for beauty and design, revolutionizing not only the location where her collections see the light, but also the market to which they are destined.
Elisabetta Franchi: the new collection of clothes, accessories, bags and jewelry
Seductive but never vulgar,
Elisabetta Franchi's clothing lines are created according to the idea of enhancing the sensuality of the shapes without provoking , but without forgetting some captivating details, such as a sweetheart neckline or an appropriately displayed slit. Innovative, elegant and at times with touches of retro eccentricity, Elisabetta Franchi soon began to expand the collections by diving into the production of
bags , shoes and other accessories such as bijoux. A fashion house that does not forget environmental issues, Elisabetta Franchi's collections reflect the
designer's deep love for animals . In fact, natural furs do not parade on the catwalks, but only
eco-fur inserts, in addition to demonstrating interest in ecological issues. Elisabetta Franchi supports the Dog Hospitality project, or the permission granted to employees to bring their four-legged friends to the workplace, in addition to actively collaborating with LAV - Lega Antivivisezione. A passion, the one that the designer shows in every project and in every collection, defined by herself as the fuel of the heart, a constant that accompanies her in every area of her life, from family to environmental battles. But Elisabetta Franchi is also a very practical woman and admits that passion alone is not enough: determination, sacrifice, talent; these are the ingredients that allow passion to carry forward projects and dreams to materialize. A person who knows how to excite, as she still lives fully on the emotions that pervade her, and that she masterfully manages to interpret on the catwalk, as in the new
Elisabetta Franchi spring summer collection , thanks to a complete dedication to work and great pragmatism. Consequently, the woman who dresses is feminine, wants to be seen, a presence that does not go unnoticed nor does she want to stay behind the scenes, does not give up on heels and has entrepreneurship in her DNA. A story full of charm and inspiration for all those women who want to show off a strong but feminine personality, tenacious but at the same time sensitive and romantic, consecrated by the pages printed by Mondadori as well as by the most recent
Elisabetta Franchi autumn winter collection . Elisabetta Franchi's life has been so intense and significant in the panorama of Italian and international fashion that it has even been set on film by Real - Time, which has made the docu-film on the career of the designer.
We bring you the promo that announced it. At this link instead you can find the full video of the documentary "Being Elisabetta" h
ttps://it.dplay.com/realtime/essere-elisabetta/
Come and discover and
buy online the new collections of Elisabetta Franchi on Mottafashionplace.com.