It has grown, developed and become a huge, consolidated and important reality, not only with regards to Made in Italy but also if we consider the international fashion panorama, yet always without fanfare. “The Silent Giant”, as Max Mara is defined by insiders, is one of those rare realities that have been able to combine critical acclaim and uninterrupted commercial growth, reaching a turnover of over 1.5 billion euros. A company that started as a family-run business, but which is even before that a profound example of a family, very united in their profession as in life, from which the characteristic discretion and confidentiality typical of the brand shines through.
The Max Mara group today
Today,
Max Mara Fashion Group employs over 4,700 people worldwide, many located in Reggio Emilia, the creative hub of the brand and still the beating heart of the company's productivity, and a springboard for designers who in turn are and have been key figures in the development of the fashion system, from Karl Lagerfeld to Dolce & Gabbana. Having distinguished itself in the design and creation of the structure of a revolutionary coat, Max Mara developed its know-how with a deep feeling linked to the manufacturing of the garment. Today, the company of the group responsible for representing Made in Italy excellence in the production of
women's outerwear is the
Manifattura di S. Maurizio plant, which produces 100,000 Max Mara garments, studying production with an intense collaboration together with the style offices of the various Max Mara Group lines.
New Max Mara collections, starting with spring summer
The goal of the Manifattura di S. Maurizio is excellence, achieved thanks to cutting-edge research in the field of finished garment manufacturing technologies, where a key role is played by the people who attribute to the entire work process, as they bring continuous improvement to the high quality standards typical of the brand. Thanks to a production process that includes cutting the fabric using advanced technologies, the semi-finished product passes through the entire supply chain by air, precisely to preserve its integrity and thus begin the
processing of the new Max Mara collections . Ready therefore to revive the brand's know-how through the manufacturing of trendy garments, such as the power suit, a true obsession of the
new Max Mara spring summer collection . A line dedicated to a woman manager or highly independent, determined to show off her femininity and charismatic grit. Formal-cut Bermuda shorts therefore appear on the catwalk, which cover up to the knee but free the legs, structuring an elegant look, a transgressive but still sober mismatch to show off in the office. An outfit that frees from the structure of the skirt, allowing for a more relaxed and comfortable movement, while as regards the fabrics chosen, of the highest quality, they prefer double cotton crepe, such as Prince of Wales, linen canvas, pure cotton twill. A choice that can be matched without fear with
oversized blazers , or with flowing
silk shirts , which during the more casual moments of the day can also be accompanied by the proposal as a multi-pocket model in linen or cotton, also playing down the elegance of the proposal with
tone-on-tone t-shirts , especially for a younger and more youthful look. The suit is proposed again in the classic three-piece variant in pastel shades, accompanied by scarves in black and white micro prints, or even very long skirts in Paisley print, with attention to the delicacy of a palette that recalls the soft tones of spring petals. Pastel Army, a real army lined up with trends in delicate tones such as lemon, mint and the timeless pink and light blue, a reinterpretation of the company's shapes in a delicate, ultra-chic key.
Max Mara Autumn Winter, the best of the new collections
A brand image strengthened by numerous awards, in addition to the numerous events organized by the company, which is the protagonist of a fervent cultural world that revolves around the brand. Specifically, the
Max Mara Face of The Future Award , an award that intersects the brand's philosophy directly on the red carpets walked by the most prominent celebrities, as since 2006 it has awarded the honor to the most influential actresses. High tailoring marries perfectly with the jet set and Max Mara has guaranteed high quality and professional standards for decades, carefully selecting its staff who must be able to use highly technological machinery. In line with the high quality of manufacturing, the production process thus achieves qualitative excellence, guaranteeing production of the highest level.
Processes that are carried out in the Max Mara Fashion Group production sites starting from the cutting of the fabric, for which non-invasive technologies are used, capable of preserving its weave and integrity. We then proceed through an in-depth study of the manufacturing methods, always supervised by a quality control service that is never lacking and that is in force at every stage of the production cycle. It is the last check on the finished garment that is the most severe, so much so that it maintains the addition of hand finishing, as required by the tradition of haute couture. This is how the iconic coats, blazers or
suits are created, constructed according to precise patterns that border on technical perfection, and offer a product with high artistic value, thus celebrating true works of art as absolutely unique pieces. Like the
proposals on the catwalk of the Max Mara autumn winter collection , a creativity that is expressed through a renewed variety of silhouettes wrapped in the now legendary colours of the Max Mara palette, such as camel, white, grey, and the inevitable navy blue. It is the sea that provides the inspiration for the
coats of the new collection , never abandoning the male wardrobe, always dear to the creative impulse of the brand. Typical overcoats for ship's officers appear, along with capes and cabans, as well as warm duffle coats that remain closed at the waist with elegant yet simple cords. Ruffles and flounces appear to define the shoulders and armholes of the more classic camel hair models, toning down the seriousness of the pinstriped suit, and revitalizing asymmetrical skirts. The day is reserved for ultra-modern jackets in technical fabric and metal details, while in the evening, the traveling woman imagined by Max Mara is not afraid to set sail towards new dimensions of her femininity, showing off ultra-elegant dresses in blue velvet with crystals. It's time to embrace the ocean.
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