Cruciani bracelets, two summers ago boom in the boutiques of Forte dei Marmi
It was the summer of 2011 and on the Forte dei Marmi seafront the sun beat down on the queues in front of the boutiques. It was the beginning of the boom of Cruciani bracelets, which are still among the most requested accessories in fashion shops today.
Since then, the phenomenon has spread first to Milan (the bracelet was presented at the Vogue Fashion Night with a limited edition) and then to all of Europe. But what is the secret of the success of this little jewel ? For example, Cruciani's idea to donate part of the proceeds to the charity project for Fukushima (Cruciani x 3/11), hit by the nuclear disaster.
As the popularity of the accessory continues to rise, here is a second idea from Cruciani's marketing office: " Made in China " marks the partnership with the artist Marco Bertin who makes the bracelet the subject of two works of art (pictured).
Two years after its birth, the Cruciani bracelet is now one of the most desired objects in the accessories panorama and the seven lace four-leaf clovers , flanked by a C, have become a recognized and imitated brand. Which we have proudly included immediately in our range of offers.