The coat: a desire for renewed elegance

Until the 1970s, it was almost the only item of clothing suitable for the rigours of winter , available in various lengths - mini, midi, maxi - and worn by everyone, men and women, children, young people and adults. It is the coat or paletot (which became paltò) as the heavy wool overcoat used to be defined. Then came the first cotton coats, waterproofed and padded, followed by other jackets originally used for professional needs: the shepherd's Barbour , the hunter's and trapper's Woolrich , the explorer's Canada Goose , the Portuguese butcher's Refrigue , the motorcyclist's Belstaff , and finally the American fireman's Fay . But the coat was completely overshadowed by the mountaineers' down jacket (the windbreaker). In the early 1980s, the brightly colored Moncler was the identifying object of the “paninari,” but its use soon spread to all age groups, professions, and income levels. What seemed like a passing phenomenon has turned into a necessity, and some models of the aforementioned brands have become status symbols. A change in style that reflected the social and cultural evolution of those years. For some time now, however, alongside all this sporty outwear, the coat has come back into fashion. Sporty chic models designed and interpreted by Fay with the enrichment of the down vest for men and the iconic four hooks for women. Stylistic references to the men's tailoring tradition for Corneliani, Lardini, Tagliatore, Barba for the military-inspired double-breasted coat or for the more essential and practical single-breasted one. An image of timeless elegance, Max Mara coats with soft volumes, enveloping lines and precious wools have fascinated women all over the world since the 1950s and continue to enjoy ever-increasing success. The overcoat (by the way, a brand has this name) is not tied to formal clothing and important occasions, but loves contaminations of genre and also styles. So we see it expertly combined with jeans , sneakers and bikers not only by the millennial generation, but also by those who are no longer very young and pay great attention to details. The coat has an ancient memory, but a very fresh flavor and image.

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