Tod's Italian Style: From the Early 1900s to the New 2013/2014 Campaigns

Much, indeed everything has changed since those early 1900s when Filippo Della Valle decided to open a small family-run shoe factory. However, what can still be felt in what has now become the Tod's Group is the desire to tell the story of Italian style in its most classic aspects. TOD'S SPA In the long history of the footwear brand (and not only) the crucial point was the transition to an industrial company, towards the end of the 70s, with the entry into the company of Diego Della Valle . That was the beginning of the development process that would lead, over the years, to the birth of Tod's SpA, the operating holding of a Group that is among the main players in the production and marketing of luxury footwear and leather goods. COLLECTION The images taken from the new TOD'S campaign show the perfect accessories for a refined woman who cares about details and particulars. Some products such as the Driving Shoe or the D-Bag , loved by celebrities and personalities all over the world, have become a myth and forerunners of a new style of elegance. This is a collection aimed mainly at a mature audience who wants to have an image representative of contemporary Italian style. FAY LINE Fay products, a brand of the group born in the second half of the 80s, have always stood out for their characteristic of being wearable everywhere: from the stadium to the office, from the city to the countryside. The new line is concentrated, especially in men, on models considered " basic ", already proposed with success, continually updated, and on new articles, which simultaneously have characteristics of innovation and recognizability. Fay has recently decided to approach a younger public by aiming, as is also evident from the latest campaign, at colorful clothing rich in contrasts, where seasonal trends such as tartan, pleated skirts and collegiate style are not lacking. HOGAN CAMPAIGN Here we finally are with the new proposal from HOGAN: the key elements of the new campaign are represented by the location , the interior of an elegant apartment, and by the choice of protagonists, namely the actor Matthew Goode and the model Toni Garrn , who in addition to the photographs also star in a short film with an intimate and sophisticated flavour.